Elfie London

Childhood memories of fairytale storybooks and the traditional clothes we once wore became our creative inspiration. We used the magic of old England as the basis of our designs; rich colours, tweeds, and floral prints mixed with old gypsy bright colours and ethereal beauty. Taking our own vintage hand-me-downs, that are full of character with past stories laced into their smocking and structure, and styling them with skinny jeans, stripy tights and glitter shoes, to give the traditional British style a modern edge.